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Audiences at Children's Theatre Company


Access. Connect. Transform.

ACT One is a promise to ourselves and to our community

ACT One is CTC’s cohesive platform for access, justice, equity, diversity, and inclusion in our audiences, programs, staff, and board. Three interdependent words of action guide our commitment to a future when our theatre is a home for all people and all families, reflective of our community: Access, Connect, Transform.

CTC believes that the theatre can be a powerful force to illuminate connections, create common bonds, and transform lives by building bridges to empathy, understanding, inclusion, and opportunity. Historically, many have been excluded from participating in the theatre due to implications of racism, discrimination, bias, and classism. The cost of tickets, accessibility for those with disabilities, and a lack of welcome and invitation to communities of color have created further barriers, both real and perceived.

As the national leader in the field of theatre for young audiences and their communities, CTC recognizes the urgent need to address these past injustices and inequities on an institutional level. ACT One is our plan to accomplish this internal and external transformation.

CTC will measure success when our audiences, classes and camps, staff, artists, and board include more people from a wider range of:

  • Economic Status
  • Peoples of Color
  • People with varying abilities
  • Sexual Orientation and Gender Identity


The goals of CTC’s access programs are to identify and mitigate visible and invisible barriers to participation for all underserved populations, including cost, transportation, accessibility, and language. Our annual reach through our access programs is 80,000, more than one-third of our audience each season.


CTC will increase the number of deep and ongoing partnerships that we have in the community. Community partnerships build mutually beneficial, sustainable relationships between CTC and our ever-changing community. Over 5,000 attendees each season come to us through connections with diverse service organizations in our community. Every community partnership begins with honest discussion of the needs of both organizations, and blossoms into co-learning and collaboration through trust building.


CTC will transform into a more just and equitable organization. To stay vibrant and true to our vision, CTC will regularly assess our established practices, messaging, and habits to see how and where we must change. CTC will foster a culture of curiosity that confronts overt and obscure discrimination and exclusion, and celebrate equity in our work, our audience, and ourselves. Live theatre offers us different perspectives from our own, reminds us that we are not alone, and helps to promote social discourse, dialogue and social justice. CTC is committed to being an agent of change both internally and externally.

Building upon the strengths of past and present work, ACT One moves forward as a cohesive platform to deepen and expand our initiatives, transform CTC and our community, and be the future we imagine.

Metrics for Achieving Success

Success will be measured when every area of our institution represents and includes a wider range of economic status, race, ethnicity, people with disabilities, sexual orientation, and gender identity, and when we know our work’s relevance to our community.

ACCESS: CTC’s audience will mirror the demographics of the State of Minnesota.

CONNECT: Each year CTC will continue to build diversity in our audiences by creating sustainable and mutually beneficial relationships with community organizations that serve all of our ACT One communities and increase their attendance through our ACT Pass program for families and groups.

TRANSFORM: Transformation requires dedication, time, hard work, and commitment. CTC invites all staff, artists, audience, board, and community members to join us in ACT One: the creation of a more accessible, diverse, and inclusive Children’s Theatre Company. We will measure this transformation in three ways:

  • OPERATIONAL IMPROVEMENT: We will measure this by the Adoption Method, making sure that the department of CTC most in need of the tools we learn from our partners is using it and how it is transformed by it. Each tool may need its own metrics of measurement.
  • PATRON EXPERIENCE: It is important that new patrons not only feel welcomed into our space, but also feel affirmed in the space. We will accomplish this by working with our community partners to identify areas of focus to help lead the transformation methods. Once we have done the necessary transformation, it is with input from our patrons as well as our partners that will help us measure the effectiveness of these methods. We aim to gain valuable feedback from our patrons through observation from Audience Services personnel, patron experience surveys, and direct positive feedback from patrons.
  • ATTENDANCE IMPACT: When we open the door wider, it is important that every who wants to come in does.